CategoriesIBSi Blogs Uncategorized

Cryptocurrencies: Is your compliance team ready to monitor the new wave of trading?

For those unfamiliar with Bitcoin, here’s a brief primer. Created in 2009 by an unidentified software developer and inventor who goes by the pseudonym of Satoshi Nakamoto, Bitcoin is a form of digital currency that’s created and held electronically. Bitcoins aren’t printed like traditional currency; instead, they’re produced by a network of ‘miners’ who create Bitcoins using a complex algorithm. The network of miners and machines (servers) operate independently of any central authority, government, or middle man. The miners receive Bitcoins as a reward for creating them. As they’re created and purchased, the coins are stored in a digital wallet and can be used for transactions, which are then tracked through Distributed Ledger Technology, also known as the Blockchain.

Why all the hype?

Bitcoin made its first appearance on Wall Street on December 1, 2017, when Bitcoin futures were traded for the first time ever on the Chicago Board Options Exchange (Cboe). In its impressive debut, Bitcoin’s price rallied, surging 26 percent, even causing a temporary shutdown of trading.
On December 18, 2017, Bitcoin took its place on an even bigger stage when the Chicago Mercantile Exchange (CME), the world’s largest derivatives exchange, rolled out trading of Bitcoin futures, which is likely to attract the attention of major institutional investors.
Today, Bitcoin is classified and taxed as a property by the IRS (not a traditional asset like gold or stocks), but CME Group’s Chairman Emeritus Leo Melamed stated that he sees Bitcoin eventually emerging as a new legitimate asset class and business line for investment banks, with futures trading being the first step toward Bitcoin’s mainstream acceptance.
Other firms jumping onboard the cryptocurrency craze include Goldman Sachs, which has said it’s exploring the possibility of creating a trading operation exclusively dedicated to Bitcoin and other digital currencies, and Fidelity which is rolling out a new digital assets business that “enables Bitcoin and blockchain users to track their investments alongside their more traditional investment categories, like stocks and mutual funds.”

The Future of Digital Currency: The Implication for Investment Banks

Even though Bitcoin is not yet an official financial instrument subject to U.S. trading regulations, it’s fair to say that futures trading and growing investor interest in digital currencies will eventually drive new regulations.
Whether this happens in the next year or a few years down the road, investment banks that trade in Bitcoin futures will also need to invest in technology to monitor communications around these new transactions, to identify and prevent market abuse, fraud and collusion. Even absent regulations and fines, the reputational damage that can result from nefarious actions is reason enough that firms should start making preparations today to equip compliance teams to monitor future communications around cryptocurrency transactions.
That said, cryptocurrencies such as Bitcoin could pose a great challenge for compliance teams around the world if they eventually become an official exchange-traded asset class.
While cryptocurrency trading is designed to be electronic and transactions are clearly reflected in an open ledger and verifiable via the blockchain, extensive verbal communications may also be necessary for trades to take place given the complexity of some cryptocurrencies including Bitcoin. Investment advisors are especially relevant given recommendations for buying and selling cryptocurrencies like bitcoin are not available in the traditional research departments. And herein lies the problem. Beyond retail investors, the new digital currency ecosystem also includes a complex web of competing miners who work outside of the purview of financial firms, and today, outside of any regulations. This means that automated, systematic means of surveillance of these communications will be all the more critical to preventing market abuse.

Sharing market news online

Another factor to consider – financial firms have strict guidelines and commonly accepted methods for sharing market news online about equities and other financial instruments. But there are no such guidelines around cryptocurrencies, despite the fact that many retail Bitcoin investors routinely follow social media for commentary, investment news and information.
Still, misinformation spread via tweets, etc., could unduly impact cryptocurrency market prices. This means that financial firms who trade in cryptocurrency will also need to take extra caution by imposing new guidelines, and implementing new tools, to monitor various types of communications, including social media. To do so, firms will need solutions that can natively connect to social media sources, ingest information and correlate it with other communications and trade data.
With the groundswell of interest around Bitcoin and other cryptocurrencies, preparing for this new wave of trading is something that firms should consider sooner, rather than later.
By Daniel Fernandez, Analytics Product Manager, Communications Compliance, NICE
CategoriesIBSi Blogs Uncategorized

Some New Year predictions – starting with the customer

 

Financial services will become more reliant on customer experience

With the rise of open banking in 2018, there will be an even greater emphasis on Financial Services (FS) organisations to use customer experience as a means of differentiation in an increasingly level playing field. The end consumer will gain even greater control and access to their own data, and third party tools will start to break down the siloes between different banking groups. If Financial Services organisations want customers to continue to consolidate services within their one group, they will have to do more to win their loyalty through outstanding customer experience

 

Finding the right balance

We should expect them to continue to find the right balance between security, simplicity, convenience and innovation. Many of the above aspects are in direct competition with each other – for example, the quicker and more frictionless (i.e. the more convenient) you make a payment system, the more susceptible it is perceived to be open to fraud and security concerns. As consumers of other products outside the FS world continue to benefit from greater innovation and in a lot of cases simplicity, FS organisations need to follow suit and keep up, while at the same time allaying security fears that inherently come with the industry.

 

FS organisations will stretch the limits of CX

In my opinion, further blending a personalised experience with an increasingly tech and mobile heavy experience will become crucial for FS organisations. If these companies can find the right balance between the convenience of technology, with the personalisation of the human touch – especially needed on low frequency, high-value purchases –  this is where they will excel.

 From Ross Durston, MD Financial Services, Maru/edr:

 =====================================================

Banks need to overcome the ‘digital’ obstacle:

Thanks to the rise of digital channels, online accounts and investments in banking apps, banks have already successfully transferred many customers online, which has helped to bring an element of personalisation to the banking experience. But in their move to digital, banks face a key obstacle in that they don’t get to see or interact with their customer very often now that the majority of banking is done remotely and online. Their challenge is to map key customer journeys through their business to identify real moments – or “hotspots” – where they cannot fail. Doing this will also help banks to better understand where they have an opportunity to differentiate themselves.

Steve Brockway, Chief Research Officer, Maru/edr:

===========================================================

Security by design

Google’s discovery of a flaw in the architecture of Intel and other chipmakers’ products highlights the urgent need for security vigilance when designing technology. Time and time again, we see how failure to design in security from the beginning, whether into software, hardware, or firmware, puts our data, our health and our privacy at risk.

“GDPR-like ‘security by design’ has not been the default position to date and we must take steps to make it so. It is therefore imperative that organisations make targeted investments in people, process and technology, to ensure we truly are secure.

“Google is an excellent example of this, undertaking independent research is to find flaws in technology whether hardware or software.  In parallel, Sonatype has continuously invested in research to discover vulnerabilities in millions of open source software components, which comprise 80-90% of a modern enterprise application. These investments make it possible to quickly disseminate actionable information to help control and remediate these issues while keeping innovation moving at DevOps-native speed.

Derek Weeks, vice president and DevOps Advocate at Sonatype

======================================================

 

 

 

 

CategoriesIBSi Blogs Uncategorized

City Network brings OpenStack cloud hosting to the financial services sector with Canonical

Mark Baker, Field Product Manager at Canonical.

City Network is the first European hosting provider to offer Openstack to its customers. This is the largest deployment of Openstack-based public cloud nodes in the world and is a key step forward in putting core banking systems into the cloud.

City Network has partnered with Canonical to give the option to sell Ubuntu Advantage on to its own users. This opens up additional revenue streams for City Network, and enables its customers to enjoy direct support from Canonical. Johan Christenson, CEO of City Network, said: “Banks and insurance companies demand a very high level of security and support. So being able to offer Ubuntu Advantage is critical for us.”

So far, City Network has transitioned seven data centres over to Openstack on Ubuntu, and is already seeing considerable benefits it claims. Since Ubuntu is so much easier to work with, City Network’s employees are significantly happier. The company’s operating costs are also lower, and it is able to pass on these saving to its users.

“Recently, one of Sweden’s leading banks engaged us to host the infrastructure for the heart of their business,” confirms Johan Christenson. “This is the first time City Network will be hosting the mission-critical applications of such a large bank, and Ubuntu was essential in securing the deal. Like us, Canonical are nimble and fairly priced – so together we can provide the flexibility that the bank requires, combined with compliance and value.”

“We’re delighted to be working with City Network to bring the OpenStack platform to the financial services sector,” says Mark Baker, field product manager at Canonical. “OpenStack on Ubuntu meshes perfectly with City Network’s tailored, agile approach to the cloud, and it’s so rewarding to see positive results already for employees and customers alike.”

There has been a huge rise in the popularity of infrastructure-as-a-service (IaaS). Yet, for many businesses, stringent laws and regulations make it difficult to adopt IaaS while remaining compliant. This is a problem in particular for highly regulated sectors such as financial services, but with the EU general Data Protection Regulation looming, compliance is becoming an increasingly widespread concern.
Today, agility is the key to business success. Companies in every industry are striving to deliver new services more quickly, and they are constantly looking for ways to increase the pace and cost-effectiveness of innovation.

CategoriesIBSi Blogs Uncategorized

The financial sector comes around to the cloud

After initial hesitation, the financial services sector is warming up to the potential of cloud computing. The use of private and public cloud is growing exponentially in the space. Why? It’s due to a number of factors coming together.

A better development and deployment approach

Not surprisingly, it was the large internet companies and SaaS providers, such as Facebook, Google and Amazon, that that were first off the mark when it’s come to cloud adoption and benefiting from the innovative opportunities that these new ways of working provide.

Benefits include being faster to market with new products or initiatives, and increased agility in their ways of working. By adding automation to their cloud processes, these companies have been able to garner benefits such as improved flexibility in capacity to manage peak demands, and hence greater uptime in availability of services, as well improved automation allowing reallocation of expensive staff resources to more value-driven tasks, rather than wasting time on the mundane or routine.

In the financial services sector, many have similar pain points and have been aware that they too can benefit from these more agile ways of working. However, they have been slow to move to the cloud due to concerns over security, especially because of the high sensitivity of their data, whether it is trading information or clients’ personal information.

The development processes and tooling used have evolved by learning from the trailblazers, taking note of potential pitfalls to avoid and good ideas that might fit their own requirements. This new development approach uses a combination of tooling and processes, including tools like Platform-as-a-Service (PaaS), Continuous Integration (CI) and continuous testing architectures, based on Service-Oriented Architecture (SOA) and deployment based on containerisation.

The production environment can be a fixed IT estate or a dynamic cloud environment. This phased approach has largely allowed firms to tackle their concerns as they take their first steps into the cloud.

Peaks & troughs – efficient supply

Capital markets companies process vast amounts of information and are very time sensitive. Genuinely, time is money, and delays in market data, trading execution, pre- and post-trade risk calculations and pricing, clearing and settlement and regulatory reporting are all highly time sensitive. In the world of fixed IT estates, time criticality meant that the production estate needed to be large enough to cater for the very busiest periods, even when these only happened infrequently (peak days in the month like non-farm payroll day, ECB announcement days, etc).

Combined with the need to hold a suitable Disaster Recovery (DR) capability, this translates into a large amount of heavily under-utilised computing power for most of the time. Typically, we are talking about servers running at less than 20% utilisation over 95% of the time. Datacentre space is expensive, so that translates to huge wasted cost.

Quicker and easier

Ease and agility are two of the major hallmarks of cloud. Like many other industries, financial services are changing rapidly. Cloud makes it easier to develop and deploy web-based solutions and mobile applications for the digital world. It makes it easier to centralise support services and maintain infrastructure and just generally respond to changing business needs without procuring new hardware.

The answer is in the clouds

By using the DevOps techniques together with the problems of under-utilisation, the trading companies are now starting to use more flexible environments which can grow in capacity when the demand is there, and reduce when it isn’t. Initially, there was concern about running the trading engines in the public cloud, but the growth of either in-house cloud or private cloud means that security issues can be overcome.

Data centres have previously been described as complex, expensive and inefficient, but by adopting the cloud as part of their IT estate, businesses can benefit from the elasticity and ROI such a structure can provide, while maintaining confidence in being able to deliver constant uptime of services. What’s more, it doesn’t have to be a black and white, either-or choice: different systems can be migrated to the cloud gradually, reducing risk and diminishing fear of the plunge. That’s why the financial services sector is waking up to cloud.

By Guy Warren, CEO, ITRS 

 

CategoriesIBSi Blogs Uncategorized

Getting women into technology roles: still a work in progress

The technology gender gap is still not closing quickly enough, according to research by recruitment firm Search Consultancy.

Following a deep dive into ten years’ worth of data, Search has revealed that women are still struggling to break through into the traditionally male-dominated world of technology.

Focusing on key roles within the ICT and technology sector, Search discovered there has been little movement in the number of women occupying the positions. There have though, been some exceptions.

The data shows that in 2007, women made up 13.6% of all workers put into IT roles. This figure has climbed by only 1.8% in 10 years to 15.4% for 2017.

And looking at the specific roles women are securing, there is still a long way to go to level the playing field.

  • In 2007, only 9% of Manager/Leader positions were obtained by women. For 2017, the figure stands at just 14.8%.
  • Other key figures showed 10% of all developer roles went to women in 2007, a figure that has climbed just 4.8% in 10 years to 14.8% today.
  • Perhaps most disappointing is that the number of female engineers has decreased since 2007, where the figure stood at a respectable 20%. Today that figure has dropped to a mere 5.8%.

Amidst what is a decidedly depressing set of figures, there is some cause for optimism. Year-on-year comparisons across the same period from 2016 to 2017 saw an increase in female appointments into Director roles. Indeed, nearly a quarter of Directors (22.2%) placed by Search were women, a healthy jump from zero in 2016.

Donna Turner, Director of IT Recruitment in Scotland reflected on the findings, “It’s clear from the research there is still much work to do in creating some gender balance within the IT sector. Search has always had an unwavering commitment to gender equality in all workplaces, and though progress is slow, we mustn’t lose sight of the fact that, for the most part, the female presence in IT is growing.

Donna said: “We have to accept that, for whatever reason, it is predominantly men who are attracted to the IT sector, and that is reflected in the data. It is incumbent on schools and businesses to do more to make the sector a more attractive option for women. In the meantime, we will continue to do everything we can to help realise the ambitions of those women who are clear that IT is where they see their future.” 

 

CategoriesIBSi Blogs Uncategorized

Turf wars as the outsourcing market evolves

They say imitation is the sincerest form of flattery. Challenger banks are doing what their name suggests, and research indicates they are gaining ground. For established lenders, replicating the characteristics of their smaller, more agile competitors, will help them defend their position. Outsourcing is the key, argues Sarah Jackson, Director, Equiniti Credit Services.

The market for lenders is buoyant. Consumer borrowing leapt by 10.3% in the 12 months to May 2017, according to The Bank of England[1]. There is a tussle going on between established and alternative lenders as both vie to grow their market share. Established lenders are built on decades of customer loyalty and trust. But resting on their laurels is dangerous. Alternative lenders are lean and agile, and produce disruptive offerings that turn heads. For the borrower price is the deciding factor, evidenced in many ways, by the prolific use of comparison sites. This is creating a level playing field and there is all to play for.

The tide is turning

Alternative lenders currently own around a quarter of the borrowing market according to research from ‘Great Expectations: The Demanding Market for Credit’, a report examining consumer credit attitudes published last month by Equiniti Credit Services[2]. The winds of change, however, are blowing. 47% of the study’s respondents indicated that they would borrow from an unfamiliar lender in future.

Across the board, brand loyalty has given way to price. Customers are now divided into two camps – those who will only borrow from an established lender but are price-conscious and those who shop on price alone, irrespective of the provider.

Low rates rule the roost

Research indicates low interest rates are fundamental in borrower’s loan selection criteria followed by low repayments. This is no surprise, with interest rate rises announced recently, consumers are searching for new ways to make their money work harder.

With price the deciding factor, the use of comparison sites is making it easier than ever for savvy customers to shop around. Research reported that 86% of respondents would use a price comparison site to compare loan rates, with 78% believing that they would get a cheaper loan from online lenders. The established lenders have an opportunity here, and investment in technology will be key to maintaining market share.

The same study indicated that transparency and clarity in a product’s terms and conditions are just as important. Here, the ability to demonstrate responsible lending practices and conduct appropriate affordability checks will strengthen consumer confidence and satisfy the Financial Conduct Authority, at the same time.

What can established lenders do to defend their market position?

The age of uncontested brand loyalty is over. Price should be considered as equally important as service for lenders looking to create differentiation in their offering. For many, agile technology can drive down the cost of operations, enabling them to protect their margins and pass the saving on to the customer through lower-rate products. Outsourcing facilitates this by reducing time-to-revenue for new loan products allowing lenders to refocus internal resources on innovation, product development and market differentiation. Established lenders can replicate the agility of alternative lenders by outsourcing their loan management portfolio, allowing them to compete head on and maintain market share.

The outsourcing market is evolving to meet the needs of established lenders. A new breed of specialist organisations is offering tailored solutions that combine their own proprietary loan management technology, with expert customer service staff and auditable, best-in-class processes. With this model, established lenders can mount their own challenge and take on the new competitors at their own game.

By Sarah Jackson, Director, Equiniti Credit Services

CategoriesIBSi Blogs Uncategorized

Easy Payments versus complex security needs – getting the balance right

When adopting new payment methodologies, banks must strike a challenging balance between ease of use and access and the need to put in place stringent levels of security.  With technology evolving at ever-increasing rates, it’s increasingly difficult to keep on top of that challenge.

Banks first need to put in place an expert team with the time, resource and capability to stay ahead of the technological curve. This includes reviewing, and, where relevant, leveraging the security used on other systems and devices that support access into banking systems.  Such a team will, for example, need to look at the latest apps and smartphone devices, where fingerprint authentication is now the norm and rapidly giving way to the latest facial recognition functionality.

Indeed, it is likely that future authentication techniques used on state-of-the-art mobile devices will drive ease-of-use further, again without compromising security, while individual apps are increasingly able to make seamless use of that main device functionality.

This opens up great potential for banks to start working closely with software companies to develop their own capabilities that leverage these types of security checks.  If they focus on a partnership-driven approach, banks will be better able to make active use of biometric and multifactor authentication controls, effectively provided by the leading consumer technology companies that are investing billions in latest, greatest smartphones.

Opportunities for Corporate Cards

This struggle to find a balance between security and convenience is, however, not just about how the banks interact directly with their retail customers. We are witnessing it increasingly impacting the wider banking ecosystem, including across the commercial banking sector. The ability for business users to strike a better balance between convenience and security in the way they use bank-provided corporate cards is a case in point.

We have already seen that consumer payment methods using biometric authentication are becoming increasingly mainstream – and that provides an opportunity for banks.  Extending this functionality into the corporate card arena has the potential to make the commercial payments process more seamless and secure. Mobile wallets, sometimes known as e-wallets, that defer to the individual’s personal attributes to make secure payments on these cards, whether authenticated by phone or by selfie, offer one route forward. There are still challenges ahead before the above becomes a commercial reality though.

First, these wallets currently relate largely to in-person, point of sale payments. For larger, corporate card use cases such as settling invoices in the thousands, the most common medium remains online or over the phone.

Second, there are issues around tethering the card both to the employee’s phone and the employee. The 2016 Gartner Personal Technologies Study, which polled 9,592 respondents in the U.S., the U.K. and Australia revealed that most smartphones used in the workplace were personally owned devices.  Only 23 percent of employees surveyed were given corporate-issued smartphones.

Building bridges

Yet the benefits of e-wallet-based cards in terms of convenience and speed and ease of use, and the potential that they give the businesses offering them to establish competitive edge are such that they have great future potential.

One approach is to build a bridge to the fully e-wallet based card:  a hybrid solution that serves to meet a current market need and effectively paves the way for these kinds of cards to become ubiquitous.  There are grounds for optimism here with innovations continuing to emerge bringing us closer to the elusive convenience/security balance. MasterCard has been trialling a convenient yet secure alternative to the biometric phone option. From 2018, it expects to be able to issue standard-sized credit cards with the thumbprint scanner embedded in the card itself. The card, being thus separated from the user’s personal equipment, can remain in the business domain. There is also the opportunity to scan several fingerprints to the same card so businesses don’t need to issue multiple cards.

Of course, part of value of bringing cards into the wallet environment is ultimately the ability to replace plastic with virtual cards.  The e-wallet is both a natural step away from physical plastic and another example of the delicate balancing act between consumerisation of technology and security impacting banking and the commercial payments sector today. There are clearly challenges ahead both for banks and their commercial customers in striking the right balance but with technology continuing to advance, e-wallets being a case in point, and the financial sector showing a growing focus on these areas, we are getting ever closer to equilibrium.

by Russell Bennett, chief technology officer, Fraedom

 

 

CategoriesIBSi Blogs Uncategorized

Advanced analytics helps auditors fight bribery and corruption

The past five years has seen an incredible rise in awareness around bribery and corruption in both the public and private sectors. While bribery and corruption detection has typically been the purview of whistle-blowers in the finance and audit areas of organisations – the era of whistle-blowers as the only ones exposing these issues is ending. Advanced analytics and other technology processes are lending support to the complicated challenge of following payments and other indicators of corruption.

Since the passage of the UKBA and other updated legislation in nearly 60-plus countries, the world has seen FIFA, Petrobras, Samsung, Shell, Rolls Royce, Unaoil, Embraer, Pfizer, and other organizations exposed for “back room” and other deals to secure multi-million and even billion dollar contracts. In 2017 alone, two companies, Odebrecht and JBS SA have both been fined over $3B a piece for bribes. What does this history of corporate malfeasance mean for the audit function at an organization?

The Audit function, both internal and external, has often been the unsung hero in the identification, investigation and subsequent alerting for many anti-bribery and corruption cases. The primary challenge that audit faces is the complex task of finding these schemes manually. This is where analytics and specialised technology can help significantly.

So how can analytics help the auditor work faster and more accurately? There are three main areas that provide benefits to the audit process:

  • Integrating Automation: Auditors primarily rely on their experiences to identify potential ABC issues. With the use of analytics, an organization can depend on sophisticated algorithms to detect potential problem areas by continually looking for schemes within a company’s books.
  • Staying Up-to-date: Criminals are always looking for new ways to push their money through the system. Analytics can learn to look for shifting patterns of unusual behaviour by a company’s vendors, customers and even employees and raise an alert to auditors before a problem may have even started.
  • Gathering Evidence: Auditors spend significant amounts of time gathering evidence to support a case.  Analytics can significantly reduce this effort by providing continuous monitoring of transactions and quickly bringing back linked transactions related to the case.

Analytics is now viewed as a complimentary tool to an auditor’s function by reducing the time spent identifying problems, and by providing better quality alerts and cases back.

Micah Willbrand

Global head of anti-bribery and corruption solutions

Nice Actimize

CategoriesIBSi Blogs Uncategorized

Is getting rid of the human touch playing into the hands of fintech start-ups?

Paul Bowen, Banking Lead, Avanade

Time was when the local bank manager was a pillar of the local community, a figure of solemn solidity; trusted by his customers and potentially known to them all by name. Today, the image of the traditional bank manager seems almost as outdated as that of the village blacksmith. We live in an era of virtual shops, virtual friendships – and even virtual banks. What place has the bank manager in the digital age?

Not much, if banks themselves are to be believed. Earlier this year, Avanade released its latest report into digital disruption in the banking sector, which polled senior IT decision makers from across Europe. The poll found that almost three fifths (59%) plan to eliminate human interaction from banking service in the next 10 years.

Doubtless, some customers will see this as a long-overdue development, used as they are to a new generation of banking services delivered entirely online or through apps. Others may welcome the elimination of lengthy queues in the branch, or the lost lunch breaks spent trying to get through to a customer services representative.

Certainly, a host of digital startups and challenger institutions have begun to revolutionise our relationships with financial services providers, showing that day-to-day banking can be conducted quickly and conveniently through a digital interface. Three-quarters of respondents to our research state that their organisation is concerned about the impact that disruptive competition such as fintech start-ups are going to have on the banking sector.

Improving the customer experience with technology

As these ‘disruptors’ become popular, established banks are scrambling to reinvent themselves. Nine in ten of our respondents say they are investigating how they can use technology to improve the customer experience – an area where traditional banks admit they have fallen far behind their digital-first competitors.

As the banks embrace technology and seek to imitate their online-only and app-based rivals, it’s natural that the traditional bank branch – and the staff within – will become a thing of the past, their solid stone facades providing a perfect setting for a new clutch of trendy wine bars. Just over a quarter of senior IT decision makers from Europe say that an increased focus on digital-centric customer relationships will “inevitably” lead to the closure of some or all branches.

Is the decline of the high street bank and its manager something to be lamented? The banks will point to the immense popularity of digital financial services, and point out that eliminating the cost of maintaining a nationwide branch network can be passed on as savings to customers.

Sleepwalking towards disaster

Or is the banking sector sleepwalking towards a future where they risk sacrificing one of the few remaining unique selling points they have over their digital challengers, and merely attempting to copy what other fintech companies are already on their way to perfecting? Is it wise for them to eliminate the human touch entirely from their operations?

There are two compelling reasons why established banks should think carefully about how they can learn from the new wave of digital upstarts. The first relates to their ability to provide the same slick functionality and reliability for their digital services. Traditional retail banks are based on technology stacks that have been augmented and updated over years, yet still contain a vast amount of legacy systems that are completely unsuited to developing, testing and deploying at speed.

Of course, banks are beginning to realise that they need to replace legacy infrastructure and embrace new technologies such as the cloud. But this process will take some considerable time, during which the fintech challengers will forge further ahead with more sophisticated services, stealing, even more, market share along the way.

The second reason is that physical branches and trained, knowledgeable staff represent a unique and valuable asset – one which banks should think very carefully of consigning to the history books. In spite of the popularity of app-based services, there are some transactions that rely on human interaction – one could even say, on human relationships.

But what is the direction of travel?

Complex, high-value or long-term financial products such as loans, mortgages and investments are obvious areas where humans can make a real difference: for example, by recommending different products, discussing risks and rewards, or even just providing a commiserating explanation for why a customer has been turned down for a loan or credit card.

No-one would claim that banks don’t need to invest in new technology so that they can develop new, more relevant services for their customers. Rather, it is the direction of travel that banks need to examine. Will they profit more from slavishly copying the fintech startups or, what seems more likely, will they do better to reinvent the way they communicate with customers while retaining, where possible, the human touch?

The traditional image of the bank manager might be a thing of the past, but could there be a place for a successor – one armed with an iPad with which to talk customers through their financial future? It makes sense – in fact, you can almost certainly bank on it.

By Paul Bowen, Banking Lead, Avanade

CategoriesIBSi Blogs Uncategorized

The battle to digitally engage in a meaningful way – how banks can stay competitive

The retail banking landscape is becoming increasingly crowded with new offerings from ambitious fintech companies and, increasingly, the Silicon Valley tech giants like Amazon, Facebook and Apple. These players are gaining a growing share of the space between traditional banks and their customers, meaning that banks are now competing with a league of new players.

The British Bankers Association forecasts that by 2020, customers will use their mobile to manage their current account a total of 2.3 billion times a year; more than internet, branch and telephone banking put together.

So, how can retail banks stay competitive? Can they actually learn from the fintech, big tech and social media pioneers that are threatening their central standing as the number one go-to provider of financial services? Could they actually go on to beat them at their own game when it comes to digital customer engagement through banking apps?

The simple answer is, yes. Even despite the fact that competition in the market will intensify once PSD2 comes into force in 2018. The forthcoming regulation will further enable non-banking, data-rich giants like Google and Facebook – as well as innovative fintechs and developers – to lure customers to their own sophisticated and engaging financial management and payment services apps using data from their traditional bank competitors. However, banks still have the competitive edge when it comes to access to customers’ (and financial) data at scale, which they can use to enrich the engagement experience in digital banking.

That said, banks must move swiftly in order to exploit this advantage, while ensuring that they focus on doing so in a sustainable way. To drive long term meaningful engagement with customers, the emphasis must be on using data to enhance user experience. For most banks, this means investing in enriching transaction and financial product data that will enable them to customise their engagement with users. Customers need to feel like their bank understands them and encourages them to form habits that drive real value and impact. They also want to feel that the time they pass on a banking app is time well spent.

In addition to providing a clear and insightful overview of customers personal finances and more advanced features there are many other interesting ways to keep your customers more engaged:

  • Proactively feeding insights that inform and educate: this could be in the form of recommending a product or giving financial advice that is relevant to a user.
  • The motivation of a card-linked offer – a type of personalised digital coupon via a third party that customers opt in through their bank, which then allows them to earn instant rewards – is an effective way of encouraging users to make small savings on a day-to-day basis.
  • Enabling community reinforcement by encouraging users to share progress with peers can also be a helpful way to gamify their saving efforts.

 

In a post-PSD2 world, banks will no longer be able to rely on the inertia of lifelong customers. 73% of millennials say they are more interested in new financial services offerings from the likes of Amazon and Apple than a traditional bank, so it is essential that banks aim to foster long-term relationships with their customers via their digital platforms. In our lives we have a few critical moments when dealing with money. Our first job, first line of credit, renting and perhaps buying our own place, first child and then maybe investments and considerations for a comfortable retirement. Long-term retention is not just about frequent engagement, but about building up trust and being there for customers with the right advice at the right time in a person’s life, such as:

  • Guidance on budgeting during university
  • Advice on pensions and savings after securing a first job
  • Recommendation or insight that renting can be expensive and perhaps it could make sense to look at buying an apartment in the future

 

If a bank can show its customers that it knows them well and earn their trust, they’ll be more likely to win customers’ loyalty in the long run.

Personalisation of every customers’ banking experience is tied closely to this idea. Everyone has a different relationship with their finances, yet most banking apps look more or less the same. A bank should provide a digital environment that caters to an individual’s needs and shows them that it understands them. Banking apps should serve different financial behaviours – from those who are more conscientious and “good” with money, to those have lower measures of impulse control and tend to struggle with getting to grips with their finances – and help them develop better financial habits no matter what their personality type.

The countdown to PSD2 is on, and so is the race to meaningfully engage with users between traditional retail banks and their technology rivals. The bank that can offer a data-driven, personalised digital environment that helps people gain the most valuable insight into their current financial situation and motivate them to improve it through a seamless user experience, will be the provider that wins ongoing loyalty from its customers.

The best banking apps should provide a digital environment for continuous dialogue with its customers, that goes beyond the transactional to the emotional. Financially stronger customers will be happier customers, which will, in turn, keep your bank top-of-mind when it comes to other financial services that a customer might need. Get meaningful engagement with customers right, and it might just be the silver bullet for banks when it comes to keeping the big tech challengers at bay.

Bragi Fjalldal,

CMO, VP for Product and Business Development

Meniga

Call for support

1800 - 123 456 78
info@example.com

Follow us

44 Shirley Ave. West Chicago, IL 60185, USA

Follow us

LinkedIn
Twitter
YouTube