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Online Safety Bill: Five years in the making

The Online Safety Bill, a landmark piece of legislation which has been five years in the making, has stirred up a lot of debate in recent weeks.

by Martin Wilson, CEO, Digital Identity Net 

Martin Wilson, CEO, Digital Identity Net 

It is designed to lay down in law a set of rules about how online platforms should behave to better protect their customers and users. The bill covers a wide range of issues including the spreading of illegal content, protecting children from harmful material and protecting individuals against fraud.

Even before its introduction, various parts of the bill were drip-fed via the media, such as measures to protect people from anonymous trollsprotect children from pornography and stamp out illegal content. Each development was met with intense scrutiny.

And since its introduction, this has continued with many current and former politicians, tech execs and business leaders sharing their views on the bill described by the UK government as ‘another important step towards ending the damaging era of tech self-regulation’.

But is it enough to protect people online?

Welcome change

The rules the bill sets out to change have needed updated for a long time. The bill brings more clarity and should be easier to police.

At last, big tech will be held accountable as the bill imposes a duty of care on social media platforms to protect users from harmful content, at the risk of a substantial fine brought by Ofcom, the communications industry regulator implementing the act.

It’s a step towards making the internet a safer, collaborative place for all users, rather than leaving it in its current ‘Wild West’ state, where many people are vulnerable to abuse, fraud, violence and in some cases even loss of life.

User verification

An initial issue I had with the earlier version of the bill, is that it positions algorithms which can spot and deal with abusive content as the main solution. This does not prevent the problem; it merely enables action to be taken after the event.

Arguably in recognition of this, the UK Government recently added the introduction of user verification on social media. It will enable people to choose only see content from users who have verified they are who they say they are – all of which are welcomed.

But the Government isn’t clear on what those accounts look like and its suggestions on how people can verify their identity are flawed. The likes of passports and sending a text to a smartphone simply aren’t fit for the digital age.

Account options

 In my view, there should be three account options for social media users.

  • Anonymous accounts: available for those who need it e.g., whistle blowers, journalists or people under threat. There will still be a minority who use this for nefarious reasons, but this is a necessary price to pay to maintain anonymity for those who need it. The bad actors will receive the focus of AI to identify and remove content and hold the platforms to account.
  • Verified account: Orthonymous (real name) – accounts that use a real name online (e.g., LinkedIn) and are linked to a verified person.
  • Verified accounts: Pseudonymous – accounts that use an online name that does not necessarily identify the actual user to peers on the network (e.g., some Twitter), but are linked to verified accounts by the services of an independent third-party provider. Leaving identification in the hands of the social media platforms would only enable them to further exploit personal information for their own gain and not engender the security and trust a person needs to use such a service. The beauty of this approach is that it remains entirely voluntary and in the control of each individual to choose whether to verify themselves or continue to engage in the anonymous world we currently live in.

We expect that most users would choose to only interact with verified accounts if such a service was available and so the abuse and bile from anonymous, unverified accounts can be turned off. After all, who doesn’t want a nicer internet where there are no trolls or scammers?

Verifying users

In terms of verification, the solution is a simple one. Let’s look to digital identity systems which let people prove who they are without laborious and potentially unreliable manual identity checks.

Using data from the banks, which have already verified 98% of the UK adult population, social media firms can ensure their users are who they say they are, while users share only the data they want to, so protecting their privacy. This system can also protect underage people from age-restricted content.

Such digital identity systems already exist in countries such as Belgium, Norway and Sweden and have seen strong adoption and usage for a range of use cases. There is of course no suggestion that such a service will eradicate online abuse all on its own, but it would certainly be a big step in the right direction.

Buy-in required

With the introduction of the Online Safety Bill, the UK is now leading the charge on protecting people online and its approach is consistent to those being considered around the world.

However, the Government needs buy-in from social media firms, banks, businesses and consumers to win this fight. By working together and utilising the right tools and partners, we can all help protect people online, making the internet and social media platforms a safer place for all.

CategoriesIBSi Blogs Uncategorized

How consumer trends are shaping loan decisioning models

Brandi Hamilton, Director Marketing Communications, Equifax

Accelerated changes in the lending industry are reshaping the competitive landscape of loan origination. Borrowers have come to expect the same immediacy in applying for a loan as they do when online shopping for goods or entertainment.

by Brandi Hamilton, Director Marketing Communications, Equifax

Financial institutions (FIs) of all sizes are working diligently to adapt to new customer expectations of speedy and efficient transactions, as well as a fair chance in the lending approval process. Incorporating automation and cloud technology into the lending process will allow FIs to gauge loan repayment propensity more efficiently and allow lenders to say “yes” to more loan applicants.

There are four lending trends that will help FIs create a frictionless loan origination experience for borrowers, while also asserting themselves as industry leaders.

The very meaning of having a job is changing

The workforce has become more mobile, embracing the concept of employees working from home — allowing leeway for traditional employees to take on freelance work or start small businesses to earn additional income. Some have left the traditional workforce altogether and are pursuing solopreneurship full-time. People with jobs are quitting them en masse, and for the 30 to 45 age group — the largest cohort of homebuyers — resignation rates were up more than 20 percent from 2020 to 2021. Many workers simply do not want to return to the office. They may also be quitting for various reasons: to look for a new job, join the gig economy, or forge their path as an entrepreneur. The shift was perhaps triggered by the coronavirus pandemic and the resulting move to remote work, but it is here to stay. The unpredictable nature of their income complicates these consumers’ financial capacity and how FIs can measure their ability to repay loans.

With potential borrowers diverting away from multi-year histories of job stability and high credit scores, FIs must expand the scope of creditworthiness. Lenders should consider that changes in the way people work do not always equate to loan affordability issues. Borrowers with complex employment profiles should not be denied financial equality due to outdated methods for an individual’s propensity to repay loans.

Financial inclusion

Many Americans who are entering the workforce for the first time face a Catch-22: they can’t get credit because they don’t already have credit. Others are seeking to recover from damage to their credit records because of an extended period of unemployment, family changes, or other life events. By considering alternative data for determining creditworthiness, lenders can foster greater financial inclusion.

Financial inclusion leads to FIs attracting diverse groups of borrowers across all generations, regardless of their credit file. “Thin file” or “credit invisible” applicants face higher rates of denial amongst underserved demographics.

FIs embracing alternative data will allow expanded access to credit inclusion through tailored digital experiences that better serve marginalized communities and those with unique circumstances. Ensuring underserved consumers aren’t continually left without access to credit and capital can be a critical step to financial inclusion.

Fortunately, there are a few easy ways for lenders to address more financial inclusion for all — while reaping the benefits along the way. And it all starts with data.

Alternative data and APIs

Historically, consumers had less access to credit and data information. But today, collaboration and access technologies enable third-party access to personal account data through application programming interfaces (APIs). This open data exchange allows fintechs, banks, and third-party providers to share financial data through a digital ecosystem that requires little effort. These instant and seamless data transfers enable consumers to get loans faster and more efficiently.

APIs and the use of alternative data also create opportunities for potential borrowers by narrowing the space between traditional banking and lending and the evolving fintech category. For example, FIs can expand their use of data to capture more accurate financial strength indicators, resulting in lenders having the ability to say “yes” to more applicants while reducing risk and default rates and improving operational efficiencies.

This holistic view potentially enables an untapped demographic of quality borrowers to get approved for loans, establishing security and wealth development for underserved communities.

Low friction lending could mean improved customer experience

When it comes to lending, many borrowers demand the same speed when applying for a loan as they do when they make purchases with large online retailers. Automating loan origination tasks and processes allows for a fast, flexible, low friction lending process that feels easy and convenient. In addition, evolving consumer trends and preferences mean lenders should continue to streamline processes and leverage data to meet consumer expectations. Banks leveraging these and other technologies can reduce the number of steps consumers may encounter applying for a loan – filling out a cumbersome application, contacting employers to provide proof of income and employment, or providing sensitive banking log-in or payroll credentials to share data.

Having automated and secure technology solutions integrated during decisioning can reduce the need to request sensitive banking log-in credentials or outdated paper-based processes. As a result, some applicants may walk away from business transactions that inconvenience them. Adopting a digital lending process that attracts diverse borrowers across all generations, regardless of their credit file, and providing exceptional lending experiences is key to surviving the evolving lending landscape.

Keeping up with these consumer trends will better equip FIs to serve their borrowers’ unique circumstances better. A positive and fast borrower interaction without friction is critical to FIs reaping success. Lenders that meet the demands for a digital-first, frictionless experience and incorporate open data will become preferred lenders of the future.

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Is SCA enough? Adopting a multi-factor solution to fight fraud

With the European Commission first adopting the PSD2 proposals in 2015, Strong Customer Authentication (SCA) has now officially come into force across the UK. Now that this long-anticipated wait is over, we can start to look at what SCA means in practice and how merchants can do go beyond these regulations.

by Scott Dawson, Director of Operations, Pixxles

How SCA impacts merchants

Scott Dawson, Director of Operations, Pixxles

In simple terms, SCA requires a customer to verify themselves with two of the three following pieces of information, such as a password, mobile device, fingerprints, facial recognition, or even subtle cues like how they type before payments can be processed. Although these regulations introduce increased friction in the payments process, SCA is necessary to prevent fraud.

Overall, the roll-out of SCA across Europe as a whole has been smooth, despite alarming news of a third of all transactions being blocked and losses of €100 billion. This is likely to be down to the flexibility built into SCA from the outset: transactions under €30 were exempt, and many merchants will receive exemptions on transactions up to €30 if their acquirer’s fraud rate is below 13 basis points and €250 if their fraud rate is below 6bps. This flexibility encourages acquirers and merchants to be proactive about fraud, as the lowered friction from a lack of SCA challenges will likely translate into more sales.

Despite offering increased protection, European eCommerce merchants have seen fraud rates rise as much as 350%. However, this does not indicate that SCA is not effective. The sharp influx in fraud, in general, is down to the rise in new eCommerce shoppers during the pandemic. In fact, if SCA was not in place, it is possible that this figure could have been even greater. Therefore, SCA should be seen as one of many systems that a merchant should have in place if they want to reduce fraud on their eCommerce site.

A collaborative approach to reducing fraud

With that said, what then are merchants’ options for going beyond to minimise fraud rates even further than SCA regulation currently allows, whilst maintaining a frictionless payment process for legitimate customers?

First and foremost, it is important to understand the exemptions process and what level of protection is available to your company. For example, if your fraud rate is already very low, you might have the option of exempting customers from SCA. In order to do this, you will need to contact your current acquirer, and if your current payments partner can’t offer you high enough exemptions you may need to consider changing acquirers.

Next is to adopt additional security technology to support SCA. There are a number of systems that use AI and machine learning to spot the signatures of fraud before it gets to the payment stage. Very few fraud attempts are carried out by a human being on a computer – instead, bot networks with increasingly sophisticated and humanlike behaviour are used to carry out hundreds of automated attacks simultaneously. This is a powerful tool, but there are some obvious tell-tale signs when attacks are carried out by machines that AI can spot. Due to the accuracy of AI, even when attacks break through machine learning can be used to prevent them from happening again.

Lastly, attacks are not always malicious in nature. Around 90% of merchants say that ‘cardholder abuse of the chargeback process is a leading concern for their business. While sometimes this abuse can be intentional, it could also be innocent. For example, a customer might not recognise a charge on their card statement and, instead of looking into it, asks their card provider for a chargeback. It is possible to put systems in place that can dramatically reduce both malicious chargebacks and unintentional ‘friendly fraud’. Having robust order-tracking systems in place is one way to cut down on chargeback claims from customers who think that their order has been lost when it is in fact running late.

Continually evolving to fight fraud

When it comes to fraud prevention, collaboration in terms of tools and expertise is key. As we have seen, by itself SCA isn’t the one and only solution for fraud, but when combined with multiple anti-fraud systems and a focus on learning more about current threats it can become part of a multi-factor solution.

Therefore, although SCA is a step in the right direction, in order to keep up with the fraud ecosystem you will need to be continually evolving too.

CategoriesIBSi Blogs Uncategorized

How tech is helping to build an inclusive financial future

Patrick Reily, Co-founder, Uplinq

The World Bank cites financial inclusion as one of the key enablers to reducing extreme poverty and boosting shared prosperity. Unfortunately, many countries still fall way behind on levels of financial inclusion and are unable to offer their citizens equitable access to essential financial services. When this occurs, we get financial exclusion. Sadly, this remains an issue around the world, which is preventing nearly 1.2 billion people from fulfilling their true economic potential.

by Patrick Reily, Co-founder, Uplinq

The knock-on effects of financial exclusion are felt by everyone. Essentially, individuals who are excluded from economies are in turn, unable to make meaningful contributions to them. As a result, economic growth in these areas can be limited, which has created a tremendous incentive to promote levels of financial inclusion across the world. In particular, there’s a real need to boost financial inclusivity in regions, such as Africa and Latin America, where the issue may be leading to diminished growth.

Why is financial exclusion problematic?

There are several ways to assess the economic harm caused by financial exclusion. As mentioned, the phenomena contribute to both microeconomic and macroeconomic problems. On a personal level, financial exclusion inhibits a person’s ability to access mainstream financial services, such as savings and pension schemes. Unfortunately, such limitations increase the likelihood of personal debt and limit opportunities for education, personal development and access to employment.

What’s more, financial exclusion overlaps significantly with issues like poverty, as well as broader challenges, such as social exclusion. To this end, without equitable access to financial services, individuals may begin to feel cut off from society. Simply put, these people don’t have access to the same security frameworks afforded to others. Sadly, this can then manifest into a myriad of further economic and societal problems.

Does financial exclusion hurt businesses?

While some of us may be deeply concerned about the plight of the financially excluded, others may feel less concerned as they deal with problems of their own. However, financial exclusion has a negative economic impact on all of us. On the broader scale, financial exclusion can stymy economic growth, lower educational attainment and limit the development of innovation and intellectual property. Directly or indirectly, we all pay an enormous price.

What’s more, the concept of financial exclusion also extends to businesses. In this instance, it applies to companies who are unable to access traditional financial services in the same manner as market competitors. Primarily, this issue tends to affect small-to-medium-sized businesses (SMBs), many of whom find themselves at a disadvantage to larger counterparts when looking to access essential financial services, such as lending capital. Without equitable access to lending capital, the ability of SMBs to reach new markets is severely limited.

Why do SMBs matter?

With high levels of financial exclusion, businesses, as well as the economies they function within, are unable to reach their maximum economic potential. As such, there is a need for all of us to combat the issue. At Uplinq, we believe the fight to promote financial inclusion begins by tackling the issue within the SMB market. If we do that, we can take the first step towards building a more inclusive world for all.

Ultimately, SMBs are the lifeblood of most Western economies, providing around 63% of new private-sector jobs created in the US alone. To properly scale, many of these businesses need access to lending capital, which isn’t always available. Furthermore, on account of their size, many SMBs lack the requisite financial data to pass traditional credit checks. This is not to say these businesses aren’t worthy of receiving lending capital, but instead, simply struggle to effectively make the case within the context of existing decision-making frameworks.

Building a more inclusive world

So, how do we go about building a more financially inclusive world? At Uplinq, we believe a radical overhaul of traditional decision-making systems is required. Specifically, it’s time to update the antiquated decision-making processes used for SMB lending decisions. For too long, these services have relied on limited data sets to generate results. As such, many existing systems are unable to offer an accurate picture of a businesses’ true financial viability, which limits lending opportunities.

Thankfully, modern technologies now exist, which offer dramatic improvements in this area. Notably, solutions like Uplinq can assess billions of alternative data points to create a more comprehensive picture of a business’ financial viability, regardless of its size or status. By implementing these technologies within their systems, lending companies can begin to serve the SMB market in a far more inclusive manner.

If we can achieve this goal, then we can begin to build a more inclusive world, which will benefit us all. This is the objective we’re working towards every day. Our innovative solution can allow credit lending providers to generate the most accurate lending decisions possible. To this end, our solution can help a greater number of SMBs receive lending when they need it most, helping to close the gap between them and their more established counterparts.

CategoriesIBSi Blogs Uncategorized

How brokers can keep pace with technology and transformation

While consumers’ online activity had seen steady growth for years, Covid-19 turbocharged this. In retail, internet transactions as a percentage of total sales hit a high of 38% in January 2021, against 20% before the pandemic, according to the ONS. Even a year later, with all restrictions lifted, they remain at 27%.

by Clare Beardmore, Head of Broker and Propositions, & Jodie White, Head of Product and Transformation, Legal & General Mortgage Club 

Jodie White, Head of Product and Transformation, & Clare Beardmore, Head of Broker and Propositions, Legal & General Mortgage Club

Meanwhile, online banking was already well developed prior to Covid-19. More than three-quarters of adults in Britain used internet banking in the opening months of 2020. Yet open banking services have also witnessed rapid and massive growth over the past two years. January 2020 saw the number of customers using open banking in the UK pass one million. Nine months later, that doubled. Today, there are five million users.

There’s little doubt when it comes to the public’s appetite for digitally-enabled services. Among brokers, however, it’s been more mixed, and uptake varies widely.

But customer expectations are growing. Developments inside and outside the sector are leading to increased expectations for fast, smooth digital experiences. Customers increasingly demand solutions that will make their mortgage journey easier and quicker. And they want to be able to choose how to work with their broker.

Advisers that fail to offer a digital approach and communicate through online channels will only be restricting their ability to reach these customers. In this environment, the bar set by market leaders soon becomes the standard. Those who are yet to offer a range of digital communication channels risk hindering customer retention or may find themselves bogged down with administrative tasks, preventing them from doing what they do best: providing advice.

In short, a strong digital offering is becoming table stakes in the advice sector.

No need to reinvent the wheel

The good news, however, is that brokers don’t have to do this by themselves, and they don’t have to do everything. They’re not technology businesses after all.

Instead, brokers should avoid the gimmicks and look for technology that adds value for themselves and their customers. In most cases, they are one and the same: Technology that reduces inefficiencies in the mortgage process and friction cuts brokers’ costs, as well as the inconvenience and delay for clients.

Any serious adoption of technology must focus on the impact on the end customer. Consequently, a serious examination of existing technology cannot do better than begin with customer relationship management (CRM) systems.

Customer relationship management is critical to the client’s journey. It plays a central role in capturing and managing borrower information and streamlining the loan process. Its importance has meant that a wide range of robust existing systems is currently available. There’s no need to reinvent the wheel – nor even to invest; Legal and General’s Mortgage Club, for instance, provides certain members with free licenses to the Smartr365 technology platform, which includes a comprehensive set of CRM tools.

By automating tasks, eliminating effort, and providing workflows to accelerate the mortgage process, CRM systems are critical to meeting modern customer expectations. However, they can’t and don’t aim to replace the broker.

The human touch

For advice, the human factor is still vital. That’s reflected in the continued dominance of intermediaries in lending. Over seven in ten buyers used an adviser for their most recent purchase. With borrowers facing a sustained rise in interest rates for the first time in a decade, and finances squeezed by rising inflation and a cost of living crisis, that’s not going to change.

CRM technology, however, can boost efficiency and free time for brokers to spend working with clients to find the best solutions. It also promotes continued engagement to enhance retention.

Rather than replacing the broker’s expertise, the technology enhances advice by enabling advisers to apply their knowledge more effectively. To give one example, intuitive checks built into an affordability calculator share a far more complete picture by revealing why certain inbound leads might be failing. That allows intermediaries to offer better-tailored advice to customers.

Crucially, the technology must serve the advice journey, not determine it. The way to avoid that is to integrate digital capabilities in a wider transformation journey focused on using the tools available to meet customer needs and support advice. To do so, brokers must embrace technology, as their customers already have done.

Those that don’t could be bringing the next crisis on themselves.

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The phase-out of high street bank branches: what does footfall tell us?

As personal and business banking customers across the UK adopt digital technology at an accelerated rate in their everyday lives, this raises the industry benchmark for smarter, sleeker, and more innovative banking solutions.

Jon Munnery, Insolvency & Restructuring Expert, UK Liquidators

by Jon Munnery, Insolvency & Restructuring Expert, UK Liquidators

The coronavirus pandemic is a testament to business agility, as financial institutions swiftly transitioned to online operations under unprecedented economic conditions and overhauled communication infrastructures to maintain customer relationships virtually. The banking industry witnessed a watershed moment in consumer behaviour as the temporary closure of bank branches pushed those most resistant to change and opposed to embracing digital banking to test the waters.

Now that most Covid-19 restrictions have been lifted, how has this affected the footfall of bank branches?

Is it the end of an era for high street bank branches?

Taking it back to before the pandemic, customers moved to online banking in droves which saw footfall figures gradually dwindle, and further decline when the pandemic hit. This led to a record number of branch closures, with hundreds more set to close in 2022.

According to a House of Commons briefing paper, the number of bank branches in the UK roughly halved from 1986 to 2014. The decline in bank branches can be attributed to the following factors:

  • Cost-cutting measures
  • Mergers within the industry
  • Competitive pressures from new entrants in the banking sector
  • Increasing popularity of internet banking.

Which? have been actively tracking UK bank branch closures since 2015 and can confidently conclude that bank branches are closing at a rate of around 54 each month.

The NatWest Group, which comprises NatWest, Royal Bank of Scotland and Ulster Bank, will have closed 1,154 branches by the end of 2022 – the most of any banking group.

Lloyds Banking Group, made up of Lloyds Bank, Halifax and Bank of Scotland, has shut down 769 sites, rising to 830 in 2022.

Barclays is the individual bank that has reduced its network the most, with 841 branches having closed – or scheduled to – by the end of 2022.

The pandemic sped up the shift to online and mobile banking and provided banks with the optimum opportunity to showcase the potential of their digital services on offer. Data gathered by YouGov Custom reveals that over half (56%) of consumers say they will avoid bank branches in the future – thanks to coronavirus.

A new age of cutting-edge banking technology

While the hospitality industry speeds the way in innovative food delivery and the retail industry revolutionises in-store customer experiences – the banking industry is cementing its position as a trailblazer in fintech.

Here are some technological trends in the banking industry that are making bank branches redundant.

  • Mobile banking – The continued rollout of mobile banking services has drawn fierce competition from challenger banks responsible for driving away customers from household high street banking giants. The UK is leading the challenger bank revolution as the likes of Monzo and Revolut are best known for dominating the UK market. Revolut recently became the UK’s biggest fintech firm as its valuation peaked at £24 billion.

According to the Which? consumer champion’s current account survey, challenger banks are outperforming traditional high street banks, with users ranking Starling Bank, Monzo, and Triodos highly for their customer service and mobile apps.

The survey also found many traditional high street banks languishing at the bottom of the customer satisfaction table, often ranking poorly for service in branches. This not only diverts customers online, but fuels the takeover of digital banks and therefore, the decline of bank branches.

  • Chatbots – Digital humans or robo advisors powered by artificial intelligence are in use by many banking providers to streamline the customer service journey and generate an instant response to customer queries. It also cuts out any necessary time spent by human chat agents to answer non-complex queries, for which answers can be automatically populated from the website.

Artificial intelligence is also being used to improve the efficiency of back-end processes, such as data classification and risk analysis.

  • Mobile branches – Although digital banking is accessible for the majority, not everyone can navigate online banking services with ease. The demand for in-person services remains, albeit small, which brings us to the introduction of mobile branches. NatWest and Lloyds provide access to mobile bank branches to allow individuals to carry out basic banking, such as deposits and withdrawals.

While customers no longer need to visit a physical branch due to the advanced functionality of online and mobile banking, the expectation for fast and immediate customer services remains as customer support transitions online. In a world where support can be accessed almost instantaneously through the click of a button, the stakes are high for digital banks, their reputation and customer loyalty.

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What the rise of embedded finance means for online retailers

The pandemic has been a great accelerator of existing digital trends, with none more evident than eCommerce. Global volumes of online transactions skyrocketed with global eCommerce sales growing by more than a quarter in 2020. During this massive shift, embedded financial solutions went from being an emerging novelty to a near-universal feature of online retail, with huge technological advancements alongside Open Banking-friendly regulation paving the way for innovation.

Tom Bentley, Chief Commercial Officer, Vodeno

by Tom Bentley, Chief Commercial Officer, Vodeno

Online stores began offering their own financial products and services, like custom credit options, personalised cards and accounts and even insurance all at the point of sale. The convenience and accessibility of these products marked an indelible shift in customer expectations.

With embedded financial products growing ever more varied and numerous, retailers now need to stay at the forefront of cutting edge financial technology to keep up. And while pre-packaged third-party products offer a quick fix, retailers who integrate them run the risk of ceding both control of their user experience and valuable customer data. Smart brands are relying on Banking-as-a-Service providers who can deliver the technology, necessary licence and regulatory and compliance expertise needed to offer banking products directly within their ecosystem.

The wind is firmly in the sails of embedded finance, but we have only just begun to see the full scope of what it means for online retailers. So, what will its lasting impact be on eCommerce companies? And what should retailers expect in their future?

Behind the minds of retailers

To successfully predict what impact embedded finance will have on retail, we must first examine the driving factors behind its growing uptake. To this end, Vodeno surveyed more than 750 retail decision-makers from across the UK, Germany and Belgium to explore what has motivated the growing prevalence of embedded finance on their platforms, and what their plans are for the future.

Among those surveyed, there was no outstanding single reason for their adoption of embedded finance solutions. 41% selected ‘creating new revenue streams’ as a key motivator, while 40% chose ‘growing the customer basket’, viewing embedded finance as a means of increasing profitability. 40% viewed it as a means of increasing customer loyalty, and 38% wanted to improve customers’ satisfaction with the brand.

The difference between these motivations is indicative of the variety of benefits embedded finance has the potential to offer. It is not just a tool for increasing revenues or making the user experience more engaging – for 39% of respondents, it was primarily a tool for gathering improved customer insights.

When predicting the future of retail, these figures suggest that embedded finance has the potential to revolutionise retail as a whole, allowing businesses to build stronger bonds with their consumers while increasing sales volumes and leveraging data-driven strategies.

Examples of these new strategies are already emerging into the global retail market, with the US department store franchise Kohl’s recently announcing a new branded credit card that offers unique rewards and loyalty benefits to cardholders. With roughly two thirds (66%) of respondents stating that their business had engaged with technology vendors in the last 12 months to create their own embedded finance products, we can expect to see more and more of these types of use-cases in the near future.

What retailers can expect

The underlying technology and regulatory requirements of embedded finance are a major sticking point for non-financial businesses such as retailers.

Overcoming the difficulties of regulatory compliance was a primary consideration for 38% of respondents, who picked their vendor because they offered banking solutions independently with little development required on their part, and 34% prioritised vendors who had access to a banking licence for the geography that they operate in.

Given the extraordinary rate of change within consumer expectations today, having products that can be designed and launched at short notice is essential. 37% of respondents who had engaged with a technology vendor to implement their own products felt that being able to enable their retail partner to launch a new product quickly was a key factor in picking their BaaS partner.

What’s next for retailers

Based on the feedback from our survey, we can predict what the shape of the retail sector will be in the future.

We are not simply seeing eCommerce and embedded finance growing in tandem – embedded finance is elevating online retail by creating more engaging and rewarding customer experiences and making shopping online more appealing to users everywhere. We are seeing embedded finance bring brands and consumers closer together, and the attitudes and priorities of decision-makers today offer a glimpse into the retail landscape of the future.

There is limitless potential on offer for retailers who grasp the embedded finance opportunity firmly enough, but those who hesitate too long run the risk of being left behind.

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The factors behind the shift to cloud-native banking

Across the globe, the pandemic massively accelerated the shift towards digitalisation across all sectors. Banks are no exception. The migration of banks’ IT systems onto cloud-native platforms promises to rapidly transform customer experience delivery, business continuity, operational efficiencies and resilience.

by Jerry Mulle, UK Managing Director, Ohpen

However, at what point do the benefits outweigh the status quo – and what are the motivations behind this pivotal transition in the industry? Legacy banking IT systems are increasingly unattractive to financial institutions in the modern world, compared with benefits offered by cloud-native banking, and are making digitalisation more appealing to them. Institutions are looking to evolve and modernise their services to deliver greater customer experiences. What’s more, implementing these new cloud systems can now be done faster, in a modular way and with minimal disruption.

Cut costs, save energy

Jerry Mulle, UK Managing Director, Ohpen discusses the attractions of cloud-native solutions
Jerry Mulle, UK Managing Director, Ohpen

Some financial institutions are still working with outdated legacy systems, relying on slow, bulky on-site local servers – and even excel datasheets in some cases – to run their processes. These institutions are now realising that they are losing out in doing so. The cost of maintaining such systems or enhancing them to meet new regulations can be immense. Decommissioning old IT systems and switching to a cloud-native platform can enable significant cost reductions – some of our clients, for example, have experienced cost reductions of up to 40% by doing so. Data, server storage and performance power suddenly become on-demand which enables the ability to scale up and down as needed.

Running legacy systems also has another long-term disadvantage: a larger carbon footprint. The pressure on financial institutions to move towards more sustainable models hasn’t increased from society and protests alone, but also from their own internal stakeholders. What’s more, with Europe’s top 25 banks still failing to meet their sustainability pledges, according to research by ShareAction, it’s clearly more important than ever for financial institutions to take tangible steps to reduce their environmental impact. Cloud-native banking can play a key role in achieving this.

Institutions can reduce the carbon emissions emitted by their systems by 80% when they switch to cloud-based IT alternatives, according to AWS, moving them further towards meeting their net-zero targets. What’s more, basing systems on the cloud replaces the use of heavily airconditioned server rooms for more efficient software applications and direct integrations with third parties, reducing unnecessary waste.

Unlocking agility and driving innovation

The reasons behind large financial institutions’ incumbency often comes down to the legacy systems they have in place. Sometimes dating back to the early 1990s, these bulky systems greatly reduce banks’ flexibility and capacity for innovation. Deeply ingrained into their overall strategy and ways of working, institutions often fear potential technical issues caused by replacing such systems with cloud alternatives. However, the transformation process is becoming increasingly less disruptive to everyday operations – delivering almost 100% system uptime.

Cloud systems also open doors to significantly more flexibility when it comes to creating new products and offerings. Cloud-native systems are based on an API first strategy allowing institutions to curate their own partner ecosystem as well as inherit best of breed integrations as part of the solution. As a result, banks are empowered with endless levers and combinations to create new propositions.

In addition to this, banking on cloud-native platforms is more accommodative to emerging AI capabilities, which empower banks to increase the efficiency and tailoring of the services they offer to their customers. For example, in areas such as mortgages and loans. Documents such as IDs and payslips, which are considered unstructured data, can be interpreted using AI, while connections into other data outlets like credit rating agencies can enrich application information. This ability to organise unstructured data means that we are nearing the times of one-click mortgages, improving the customer experience like never before.

Cloud-native systems therefore form an appealing prospect for large incumbents: not only do they provide a disruption-free entry point to use more efficient technology, but also offer an enhanced ability to adapt to the unpredictable ways in which financial technology will evolve. Cloud technologies will allow institutions to cement their place in the market by empowering them to tackle unknown challenges in the future – challenges that legacy systems will struggle to solve quickly – while simultaneously putting the customer’s needs first.

A future in the clouds

The solutions that cloud banking offers have both potential and clout, enabling banks to cut costs and empowering them to reduce their energy consumption, deploy AI in more efficient ways and prepare for future technologies. For customers, this means that innovative developments in financial services are becoming more directly available for their use. Customers will benefit from instant services, such as loans and mortgages that are automatically tailored to their personal requirements, all powered by AI. As a result, these elements compelling banks to move towards cloud-native systems, and captivating their customers, are set to keep unleashing innovation across the wider financial services landscape at speed.

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How FinTech apps for kids are changing their financial education

Do you remember your first discussion with an adult about money? Do you believe that it was too late in life? Would your life have been different if someone discussed money with you earlier in life? If the answer is yes, imagine the life of a child of this generation. They are exposed to concepts like NFT, Bitcoin, Shark Tank, Funding and a lot more without knowing even the basics of money.

Payal Jain, Founder, Funngro

by Payal Jain, Founder, Funngro

A recent study found that more than 70% of Indian households don’t understand basic financial concepts, despite being exposed to financial products throughout their lives. According to National Centre for Financial Education, just 27% of Indians are financially educated and India has the lowest financial literacy among the BRICS countries. Moreover, according to a global survey of 20 countries by the Organization for Economic Co-operation and Development, 1 in 4 kids are unable to make even simple decisions about everyday spendings, such as understanding a bank statement or choosing a phone plan.

The democratisation of financial services is fast altering how people perceive and manage their finance and thus financial inclusion should not be viewed as a goal in and of itself. Financial education is becoming increasingly important as financial solutions become more widely available. The necessity for financial education begins at a young age with children as early as ten years old who may comprehend the fundamental concept of money, and by the time they become adults, their financial habits have already been established.

Most parents offer their children a piggy bank in which they can store their spare change, birthday money, or monetary presents from relatives/families. This notion aids them in maintaining a saving discipline. However, financial markets are complicated and go much beyond the idea of merely saving.

Growing contribution of FinTech applications

Fintech apps are addressing the gap by giving students targeted resources to learn about personal finance. A fintech app that could provide students with an introductory crash course on everything from saving, investments, debt, and student loans to personal finance fundamentals would be a valuable addition to schools’ financial education curriculum.

Fintech apps take some of the pressure off teachers by giving students resources to learn on their own.

Technology changing the connotations of monotony

Applications like Funngro make learning easy and fun, which helps kids be more engaged in learning about personal finance. Many fintech companies are increasingly employing technology to devise novel solutions to challenging money problems in order to relieve the strain on parents and children. The use of technology to make the planning process more enjoyable and simple is progressively changing the paradigm. Fintech applications for kids not only teach them valuable financial concepts like saving, investing, and compound interest rates, but they also help them keep track of their money and expenses by establishing limits and goals.

With roughly 41% of the country’s population under the age of 18, this new and enormous market has a lot of untapped potential and is quickly becoming a crucial focus area. It is important to teach kids about money at an early age. But we all know that kids are often more interested in playing with their friends, or on their phones than sitting down and learning about personal finance. That’s where apps come in. These apps make learning easy and fun, which helps kids be more engaged in learning about personal finance. It is never too late to start teaching your kids the importance of saving and investing their money, and they will thank you later. Incentivizing financial education from an early age will empower the children towards a financially resilient future.

When youngsters understand the idea, they may influence their families by sharing information about the value of saving and taking the actions necessary to properly manage their money. As a result, promoting financial literacy and raising financial awareness among youngsters may be quite beneficial.

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Why SCA shines a light on biometric identity verification solutions

Over the past few weeks, we’re all likely to have gone through extra rounds of verification when conducting activities online, particularly when buying goods or services.

Bala Kumar, Chief Product Officer, Jumio

by Bala Kumar, Chief Product Officer, Jumio

This is thanks to the recently introduced Strong Customer Authentication (SCA), which means additional security measures are now part and parcel of making online payments. With the UK losing £2.5bn to fraud and cybercrime in 2021, SCA has a clear place, aiming to verify a user’s identity through multi-factor authentication (MFA) methods – such as a one-time password received by text or phone call – to authorise online purchases.

Though SCA requirements will no doubt help mitigate the risk of online fraud, businesses must consider the impact of these measures on user experience. From a convenience point of view, these additional measures, though necessary, create barriers when it comes to making online purchases seamless and efficient. What it does do, though, is force focus on how businesses can better verify customers – in all online instances, not just those governed by SCA – and whether outdated password-based verification methods, for example, really have a place today. SCA is clearly another factor that makes the case for the potential of biometrics, particularly in higher-value scenarios, whereby businesses can remain customer-centric and bridge the gap between security, compliance and customer experience.

From the old to the new

In Q4 of 2021, roughly 80% of orders on mobile devices in the UK were incomplete. During the same period, over seven in 10 online carts created were abandoned. Clearly, inconvenient checkout processes can have a damaging impact on whether customers engage with online brands. For online businesses, user experience is undoubtedly important, and when it comes to identity verification, ensuring a seamless and secure process can go a long way.

In fact, 93% of consumers prefer biometrics over passwords for validating payments. By leveraging biometrics for identity proofing and user authentication, businesses can effectively establish a customer’s identity and provide a seamless user experience.

Convenience and security are the lock and key

Biometric-based authentication delivers a simple, intuitive user experience for legitimate customers and simultaneously thwarts and deters cybercriminals because of the high assurance of the biometric captured upfront and on an ongoing basis.

Research predicts that mobile biometrics will be used to authenticate transactions worth $2 trillion by 2023, compared to $124 billion in 2018. In the same way that biometrics have clearly transformed the mobile space, it’s also rapidly taking hold of the payments world. Payment providers that allow online businesses to implement biometric methods at the verification stage can reap the benefits of greater security for themselves, customers, and businesses thanks to the uniqueness of everyone’s biometric features. And, as consumers become increasingly accustomed to using biometric data to identify themselves in their daily lives, businesses that offer this option to their customers will stand out as innovators, while also benefiting from reduced costs and enhanced security.

Bridging the gap between security, SCA compliance and customer experience

As expected with digital transformation, we saw an increase in fraudulent transactions in these faceless channels. Even with post-pandemic recovery, we expect the digital shift to continue. Businesses must address the transformation drivers and potential ongoing threats to ensure customer retention.

Biometrics can significantly enhance security measures, especially in mobile payments, without adding unnecessary friction to the process. For example, coupling facial recognition with liveness detection can not only prevent spoofing attacks but is also a secure and convenient way for users to verify their identity. Going one step further by adding an independent, app-based biometric allows easy two-factor authentication, whilst simultaneously ensuring users continue having access to their accounts – even if they lose or switch their device.

In the face of SCA, payments providers and online merchants alike must look to harness the power of face-based biometrics for identity verification and authentication to successfully bridge the gap between security, SCA compliance and customer experience.

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